Career, Work
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My Saturday as a Smorgasburg Vendor OR How I Stumbled into a Second Career

Last Christmas I gifted my co-workers with some of my homemade granola — a mixture of  oats, groats dried fruit (apricots, golden raisins, dried cherries and more), sunflower seeds, chopped almonds, walnuts and sweetened with a hint of maple syrup and honey. I’d just started making it as a hobby. They devoured it and asked me for more. One of the partners at the restaurant where I work (I’m a manager at Blue Ribbon Sushi) wanted to sell it, so we collaborated, and voila! My own line of Granola.

After only a few months, it made the Best of New York. This was fast turning into a second career!

I finally gave it a name — Dailola, a combination of my two rescue dogs’ names, Dailo and Lola (you’ve seen their photos here on this very website) — and a portion of the proceeds is donated to New Spirit Australian Shepherd Rescue. And now, every Saturday, I sell my granola at Smorgasburg in Williamsburg, Brooklyn’s 100-vendor food fest. Somehow, in addition to my day job, I manage to squeeze in baking, packaging, shopping, creating and getting ready to sell at the festival. It’s quite an undertaking, but it’s entirely fun. Here are a few snapshots of how it all comes together….

Around 7 a.m. I drive over to Smorgasburg to secure a parking spot. That’s key.

Smartly, Teresa parks her car early early in the morning near the Smorgasburg site so she can easily move  her goods in.

(Photo: TueNight)

I fuel up at Blue Bottle Coffee with barista Rachel.

First, a fuel up at Blue Bottle Coffee.

(Photo: TueNight)

My friend and neighbor Beth and I haul many pounds of sand that will be used to weigh down my canopy. We had a slew of sandbags leftover from Hurricane Sandy in storage at our building.

Teresa and friend Beth cart up buckets of sand and supplies for the tent.

(Photo: TueNight)

I’m often one of the first vendors on site!

Which means she is often one of the first folks on site.

(Photo: TueNight)

Beth and I start to unload at my spot. It takes a few trips to get everything that I need from the truck, as well as the table and chairs that I rent onsite.

(Photo: TueNight)

(Photo: TueNight)

Setting up the tent is no joke — it takes at least two people. And it helps if you’re tall.

(Photo: TueNight)

(Photo: TueNight)

Set up and awaiting customers.

Set up and awaiting customers.

(Photo: TueNight)

Giving the spiel and giving out samples.

Like these two.

(Photo: TueNight)

One taste of Dailola Granola and folks are pretty much sold.

One taste of Dailola Granola and folks are pretty much sold.

(Photo: TueNight)

Dealing with the people can be exhausting! This looks like the hour where people are full from eating, so I slow down a little.

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(Photo: TueNight)

The day ends at 6pm and we pack up just like we loaded in. Here I am with another vendor, Yukimi of Momo Dressing. I love the camaraderie we sellers share.

IMG_5508

(Photo: TueNight)

Filed under: Career, Work

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Teresa Misagal

Teresa Misagal is a New York photographer, runway show manager (Anna Sui, Calvin Klein) a manager of the Blue Ribbon Sushi restaurants, and all around creative/fashion/cuisinista. Her photography has been featured everywhere from Martha Stewart to Fuji TV in Japan. She's also the creator of the blog "Dailola's Daily Dose" featuring Dailo and Lola, her two Australian Shepherds which documents their search for food, fashion and fun throughout Williamsburg, Brooklyn.

1 Comment

  1. Pingback: Editor’s Note: Take a Bite | Tue Night

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