Author: Elana Rabinowitz

The Jordache House on 140th Street

Growing up in Brooklyn, I was all about labels. I went from purchasing Sears’ Toughskins  — with the patch on each knee — to an obsession with getting a pair of Jordache. In the ‘80s, Jordache jeans were heavily advertised on TV and were a must-have by any pre-teen girl. They had that thick maroon label with a horse stitched on, placed right above the back jean pocket. I pled with my mother until she finally bought me a pair and wore them until the last stitch fell off. As I got older, my obsession switched to Guess Jeans, the triangle-logo’ed, acid-washed style, which in retrospect looked like an accident of two tones of denim placed into one dungaree. It was around this time that I met a group of girls and guys who took the Green Line bus from Rockaway, Queens to the junction in Brooklyn. They entered our school, with their mousse-abused 80’s hair, tanned skinned and big oversized glasses. In the midst of urban New York, this group stood out from the (Park) Slopies …