Author: Jiffy Iuen

Frankly Speaking: How I Named My Business

When I was a young kid, the first thing my father would do when we sat down at a restaurant was find out our waiter’s or waitress’s name. Sometimes the server would give this information independently. But if they didn’t, my dad would ask. And once he knew it, two things could be counted on to happen. First, he would introduce himself, and always in the same way: “Nice to meet you Barbara, my mother named me Frank and she named me well.” And second, he would use Barbara’s name every time she came back to the table — as if the two had known each other for years. Now as a kid, this embarrassed the hell out of me. Because depending on the server, this didn’t always go gangbusters from the jump and could be a little off-putting at first. I’d see this fog of recognition slide down the waiter’s face and I imagined this internal monologue of, “Oh man, what kind of nut-job is this table going to be like?” But 100% of …