Author: Tina Wells

I Lost $52 Million and Lived to Tell About It

“I know this isn’t what you wanted to hear, but I promise you this is the very best thing for the business,” he said. “Yup, I know. I’m 100 percent on board,” I exhaled. And with that, my then CFO and I knew we were ending a $52 million contract. Making that decision was the best thing I’ve ever done for my business. I’m here to talk about failure, but, to be clear, losing this deal wasn’t my big failure. Sure, I felt like a failure to my team. We felt totally incompetent, like we had been playing a game of checkers when my supposed collaborators had been playing chess. And, sure, I felt like the business was going to take a nosedive towards a dramatic end. But still, those things didn’t make me feel like a total failure. The failure was in ignoring the warning signs that had been looming for at least two years. Anyone looking at my predicament could have spotted this dramatic, climactic ending 50 miles away. And when I look …