All posts tagged: GoldieBlox.

Margit’s Note: Well-Heeled

Earlier this year, at the South by Southwest festival, I witnessed a friendly debate between two rock star science and tech leaders…  over high heels. “What shoes would Steve Jobs wear? … We need to give women permission not to give a shit,” said Lindsey Shepard, VP of Sales and Marketing for of GoldieBlox. Mae Jemison, the first African American astronaut countered, “Hey I love my heels… Why do we put things in the context of men? When do we get to determine the standard of behavior?” Okay, so the panel had nothing to so with shoes; it was about “Diversity in STEM” and 90% of the discussion focused on how to coax more women to become engineers or scientists. Still, this moment struck me. Even the most brilliant minds care about footwear — because it makes us feel and look good (yes, rare that the two align) as we code, as we give a talk, as we walk a mile. And at this point in our lives, we’ve had a handful of decades worth of footwear …