All posts tagged: GwynnieBee

Why I Share My Closet with Other Women — The Story of Gwynnie Bee

Gwynnie Bee CEO Christine Hunsicker (Photo: Margit Detweiler/TueNight) “I’d size down, for sure — it runs big,” says Mara, a Gwynnie Bee staffer. She sits behind a makeshift checkout table eyeing me as I hold up a sheer, floral-patterned top. “We’re about the same size I think?” I’m trying on a handful of shirts, at bargain basement prices, here at Gwynnie Bee’s 2nd anniversary party in founder Christine Hunsicker’s Manhattan apartment. I can’t resist a good deal. More often I’m perusing online, on Gwynnie Bee’s near-revolutionary shopping site for plus-sized women. The two-year-old company (three if you count the years Hunsicker spent conceiving it) is like Netflix for clothing; your “closet” is akin to your “queue.” You choose a one-10-piece-out-at-a-time plan and closet the clothes you like. (Yes, in the GB community parlance, “closet” is used as a verb.) When you’re done wearing an item, you toss it back in a USPS, pre-postage-paid blue bag they provide (no washing necessary) and they’ll ship you your next item. They launder everything meticulously and retire clothing when it’s …