How the Founder of HelloFlo is Starting a Revolution, One Month at a Time
(Photo: Courtesy HelloFlo) You may have seen the hilarious videos Camp Gyno or First Moon Party, both of which went viral with their no B.S. take on getting your period. Naama Bloom is the force behind those videos, a bit of content marketing for her company HelloFlo.com. Bloom was a marketing executive when she started noodling over the idea for a tampon/pad delivery service that would set you up with products at just the right time of the month. But HelloFlo has evolved into more than that — broader health care resources for women during pregnancy, post-partum and soon menopause. I had an illuminating chat with Bloom about how she’s turning the behind-closed-doors business about women’s bodies into something a lot more practical and shame-free. Margit: So how did you get started in the period business? Naama: It started as just a fun, intellectual exercise, honestly. I had a job at a small software company and I was noticing all these subscription services popping up. One of them was for a company called Manpacks, which …