Sounds Like Target

Photos from left to right: Margit Brandt, fashion designer. (; Margit Pearson Gray, Margit’s grandmother; Saint Margit of Hungary. (; Margit Detweiler; Margit Mutso, architect. (

“It’s Margit. M-A-R-G-I-T,” I say. As I always do, I emphasized the “I.”

The barista doesn’t look at me, but I watch him scrawl out “M-A-R-G…” on the familiar white cup. He pauses for a moment. He continues with his Sharpie, “A-R-E-T.”

It happens almost every single day, but for some reason, today, this misspelling seems hilarious. A little blip in his brain told him, “No, what you’ve heard her actually say is wrong, go with what you know.”

Hi, I’m Margit. It sounds just like Target. In fact, that’s the only word that rhymes. Or I might say, “It’s Margit, like Supermarket, but with a g instead of a k.”

I actually love my name. It’s weird. It’s funky. It makes people stop and scrunch up their nose. It’s a cross I have to bear.

In fact, it sounds exactly the way it’s spelled. Go figure. People want to say Margeet. Market, Morgan, Margot, Margie, Mar-GET. Nope, it’s MAR-GIT

I actually love my name. It’s weird. It’s funky. It makes people stop and scrunch up their nose. It’s a cross I have to bear.

There was never a magnet, a t-shirt, a tiny Jersey Shore license plate that just said Margit. My sister Sara and my brother John had missing or included “H’s” to sneer at, respectively. But it was like my name just didn’t exist.

I used to collect creative spellings of my full name (couple Detweiler with Margit and it’s a doozy). This was back when I worked at a newspaper, when people used to write letters to the editor.

TN658_MARGIT_MISSPELLINGS_720x720 (Photo: Margit Detweiler/

In a bit of name-reclaim, I’ve taken to creating my own syllabic inventions: Midgemadge Douglesmasher. Morbid Deadwater. Mop-Up Dingleberry.

But there’s something to be said for having a unique name. Identity theft gets a little trickier. It’s an easy conversation starter. Your name is usually available on social media sites.

On Twitter, I was “MidgeMadge” until I noticed the woman using @Margit hadn’t been active for at least two years. Seeing that she lived in Germany, I had my Mom, who speaks a bit of German, write her a note, asking if she wouldn’t mind relinquishing her handle. Turned out she was a 70-something-year-old woman who ran a little chocolate shop in Aachen, Germany, and was more than happy to give up her name. After all, her name was Edna, not Margit.

I’ve been fighting for my name for as long as I can remember.

For some reason, when you have a long, unusual or differently spelled name, people really want to abbreviate or cute-ify it. “Can I just call you Marge? Or Mags? Do you go by Maggie?”

I really don’t, asshole.

Ok, I can’t lie: I let Marge slide, because it sounded like a saucy diner waitress and there was room in my life for that persona. But honestly I’ve never understood why people struggle with calling me, me.

There’s something to be said for having a unique name. Identity theft gets a little trickier. It’s an easy conversation starter. Your name is usually available on social media sites.

I once worked on a very intense content project headed up by a woman named Margaret. She was a lovely, glamorously absent-minded sort. Heavily perfumed. She only ever called me the French-sounding Margeet. I corrected her a few times but ultimately gave up. I figured out that this was her way of distinguishing the two of us, as my name was dangerously close to hers. Even when other people in a meeting called me Margit, she called me Margeet. Soon, as to not offend fancy Margaret, everyone called me Margeet.

People who know me do, in fact, call Margarets “Margit,” to which I fist pump the air and claim victory. I guessed this is a situation fancy Margaret wanted to avoid.

One day however, I called to leave fancy Margaret a message on the phone and when her voicemail beeped, I panicked for a second or two, and then said, “Hello, this is Margeet…”

A low point.

As far as I can Wikipedia, Margit can be Hungarian, German, Danish, Norwegian, Swedish. Other Margits do exist. There are several actresses, a few fencers, an architect, a very groovy fashion designer, even a Saint.

I’ve actually known a few other Margits in my life — one in college, a drop-dead gorgeous blond who wore pigtail braids and fit the Scandinavian name a little better. The other is a well-known PR executive, who back in 2011 happened to be consulting for the same company I consulted for. One time I got an email intended for her from the head of the company. Of course I immediately corrected the CEO’s mistake, emailing him. And it actually resulted in a valuable discussion with him about my project. Thanks, other Margit.


I was named Margit for my Mom’s mother, Margit Pearson Gray (my middle name is Ruth for my other grandmother) who died several years before I was born.

“We wanted to honor her by giving you her name,” says my Mom. “And we were kind of traditional — people tend to name their older daughter for the mother’s mother.”

My great-grandparents were from Landskrona, Sweden. They’d named their daughter Margit, not because it was a family name, but because my great-grandmother Maria Persson (updated to Pearson at Ellis Island) allegedly had a friend named Margit.

“That’s my theory at least,” says my Mom, an art historian and professional genealogist. “I have not found another Margit in our history. ” And she’s taken it way back to a Matts Hakanson in 1666.

“Did she have the same problems I had with her name?”

“Oh yes, one of her best friends was named Margaret. She was always having to spell her name. There weren’t too many Margits in Prairie Village Kansas.”

I’d never really thought about the fact that my grandmother probably faced the same daily scrutiny. By all accounts she was a beautiful, fun-loving home ec. teacher with a wicked sense of humor. I wish I knew her, but sharing her name, and knowing she, too, was a Not Margaret, gives us a bond from beyond.

“Your name is not Swedish.”

So there I was last year at the Future of Storytelling conference, sipping at a juice box, and a famous Danish architect’s assistant, who had been listening in on me explaining my lineage to someone else, butted into our conversation.

“I don’t know that name,” he said.

“Excuse me?” I responded, startled.

“I don’t know that name. And Swedes take naming very seriously.”

Names are like ethnic background; people are obsessed with pointing a finger at who you really are.

“And you’re from Sweden?” I couldn’t hide my sneer.

“Well, originally Spain, I moved to Sweden last year. But I know this.”

Before I could say, “F you pal,” he pulled out his phone and pulled up some Swedish name app and tapped away feverishly.

“Oh, huh…” he said.


“I guess it is Swedish.”

“Yup.” And with a smile, I very politely whispered, “BUSTED.”

Tell Us in the Comments

What do you think?

10 Responses

  1. Ellen

    It sure as hell *is* Swedish. My husband is Swedish, hails from not too far away from Landskrona, actually, and our children have Swedish names. I had my daughter’s name picked out since I was eight, I just got lucky that I wound up marrying a Swede who has a cousin with the same name so he didn’t think it was weird. But they do take their naming pretty seriously. My husband actually changed his last name as a young man and the Swedish government wouldn’t allow him his first choice because it wasn’t a proper last name. True story.

  2. chandrakant

    “MARG IT!”
    In India, Marg means a road or a path in a broader sense: like Anand Marg (= path to happiness) or Bhakti Marg (=path of Devotion).
    So, will you please come to India to show us a new Marg, Shreemati Margit ji?
    [Shreemati ji is used to address a respectable lady in India.]

  3. Anna Holloway

    🙂 I love the litany of names you have been ‘given’ by others. While my name is way more conventional – I’ve been Anne, Ana, Annie….and Hallowell, Halloway… But maybe the best was the other day when I got a package addressed to Anne Hathaway. Yes! I am Mrs. Shakespeare AND I have an Oscar. Score!

  4. Erica Hornung
    Erica Hornung

    My name has gone through the wringer too. Even now, I get some joker who sees it and gets that “I bet I can make that nasty” look on his face, to which I always caution, if you think you can beat a bunch of fifth graders, GO FOR IT.

    No one ever picks up the challenge.

    I have a growing file of auto-correct fails for my last name. Some of them actually beat 5th graders.

  5. Shelly "Splinters" Rabuse

    When Remi was at Starbucks she told the barrista her name was Remi – with an i.

    The woman wrote Rimi.


  6. chandrakant

    Write your name in Devnagari (Indian) Letters: मार्गारेट.
    The beauty of Devnagari is you can never make any errors in writing or reading it clearly.

  7. Margit Detweiler
    Margit Detweiler

    Chandra, I LOVE the “path”ness of Marg. Thank you for sharing that with me! And Ellen, I feel your Swedish pain 🙂

    • chandrakant

      I run a Body Therapy Clinic in Pune (India) where I practice Homeopathy for some of my patients.
      I will now start practicing MargitPATHY here!

  8. Margit Detweiler
    Margit Detweiler

    Hey folks, share your perfect, ideal, fantasy name here: – if you already love your name, tell us that too 🙂


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