Savita Iyer-Ahrestani (www.savitaiyer.net) is a freelance writer based in State College, PA. She is a contributor to Dr. Oz’s Youbeauty.com and Vogue’s Mumbai, India edition. Her articles have also appeared on CNN.com, Business Week online, Spirituality & Health magazine and Saveur magazine, among others. She’s is the co-author of “Brandstorm: Surviving and Thriving in the Consumer-Led Marketplace” (Palgrave-MacMillan, 2012) and is currently at work on a novel.